Using Patents as a Marketing Tool – Good, Bad and the Ugly!

Marketing is one of the core functions in any business. This core function is carried out by working in conjunction with other functional units of companies. Working in conjunction with other functional units has known to help marketing teams in capitalizing on various aspects of the company to build brands and facilitate sales. 

One of the aspects that is being used increasingly over the past few years is patents. Using patents in marketing helps in sending across a wide range of messages. 

Patent Application Filing Procedure-Process in India

Filing a patent application in the Indian Patent Office is the first step towards securing a patent to your invention in India. To file a patent application, a set of forms has to be submitted to the patent office.